Client:
Audi 
Agency:
Latcha + Associates
Project:
Audi Preferred Benefits
Role:
Writing, Concepting, Creative Direction, Sold in concept

REQUEST:

Audi wanted to generate more loyalty and affinity for the brand through a benefits program.

PROPOSAL:

Create an ever-changing suite of brands of that delivered exclusive curated, products and experiences just for Audi owners. 

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EXECUTION:

We created a website that lived under the owner umbrella that allowed customers to purchase, receive discounts and even get complimentary items simply for being an owner of and Audi vehicle.