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Inside the Rings

Client:

Audi

Agency:

Latcha + Associates

Project:

Inside the Rings video newsletter

Role:

Creative Direction, Writer
(few segments), Sold-in program

REQUEST:

Audi wanted to get their latest news to people in a way

worthy of the Four Rings

 

PROPOSAL:

Bring email to life and create a video newsletter that entertains as much as it informs. 

 

EXECUTION:

We created an entertainment-style news program that has morphed into a more sophisticated content newsletter. Delivered by email, this video goes to owners and prospects and informs Audi Fans of the latest auto shows, vehicle launches, etc. 

Inside the Rings: the all-new 2019 Audi e-tron

Inside the Rings: the all-new 2019 Audi e-tron

This special edition of Inside the Rings presents an up-close look at our first-ever all-electric vehicle: The all-new 2019 Audi e-tron. See how we put a charge into the finale of the 2018 Formula E Championship. Watch as the North American production vehicle makes its global debut. And discover the groundbreaking beginnings of our journey toward electrification. Subscribe to Inside the Rings, and stay up to speed on all the latest from Audi: https://www.audiusa.com/subscription Connect with us: Subscribe to our YouTube channel: http://audi.us/YouTube Like us on Facebook: http://audi.us/Facebook Follow us on Twitter: http://audi.us/Twitter Follow us on Instagram: http://audi.us/Instagram About Audi: Advanced technology has always been at the very heart of Audi DNA. We have set a standard of excellence with a number of automotive firsts: implementing quattro all-wheel drive in a luxury sedan, introducing lightweight aluminum chassis construction and utilizing LED headlights in production vehicles. Progress is in every decision we make, every technology we invent, every vehicle we build. It’s our past and our future. Our reputation on the road has been amplified by a near-century long record of dominance in Motorsports. Since the 1930s in the days of the silver arrows, Audi has consistently advanced the world of racing through revolutionary technologies, including the legendary Audi 5 cylinder engine and quattro all-wheel drive. Today, our motorsport program consists of Formula E, DTM and World RX. Our North American customer racing program competes in the IMSA WeatherTech SportsCar Championship and Continental Tire SportsCar Challenge with additional teams participating in the Pirelli World Challenge and Touring Car Racing. Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury cars and SUVs. Visit http://www.audiusa.com for more information regarding Audi vehicles and business topics. This is the official YouTube channel for Audi of America, Inc. (“Audi”). All videos, images and content contained herein are the sole property of Audi. You may not download, copy, reproduce, or otherwise exploit any of these materials without the expressed written consent of Audi. If you would like to share videos on this channel, Audi invites you to use the YouTube share, embed, and/or email options.
Inside the Rings: 2019 Q8, Audi Innovation and More

Inside the Rings: 2019 Q8, Audi Innovation and More

Inside the Rings presents a glimpse into the future of Audi innovation. Discover the progressive design and commanding presence of the 2019 Audi Q8. Tap into revolutionary Audi technologies that are forever changing your feel for the road. And step inside the highly advanced interior of the 2019 Audi A8. Subscribe to Inside the Rings, and stay up to speed on all the latest from Audi: https://www.audiusa.com/subscription. Connect with us: Subscribe to our YouTube channel: http://audi.us/YouTube Like us on Facebook: http://audi.us/Facebook Follow us on Twitter: http://audi.us/Twitter Follow us on Instagram: http://audi.us/Instagram About Audi: Advanced technology has always been at the very heart of Audi DNA. We have set a standard of excellence with a number of automotive firsts: implementing quattro all-wheel drive in a luxury sedan, introducing lightweight aluminum chassis construction and utilizing LED headlights in production vehicles. Progress is in every decision we make, every technology we invent, every vehicle we build. It’s our past and our future. Our reputation on the road has been amplified by a near-century long record of dominance in Motorsports. Since the 1930s in the days of the silver arrows, Audi has consistently advanced the world of racing through revolutionary technologies, including the legendary Audi 5 cylinder engine and quattro all-wheel drive. Today, our motorsport program consists of Formula E, DTM and World RX. Our North American customer racing program competes in the IMSA WeatherTech SportsCar Championship and Continental Tire SportsCar Challenge with additional teams participating in the Pirelli World Challenge and Touring Car Racing. Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury cars and SUVs. Visit http://www.audiusa.com for more information regarding Audi vehicles and business topics. This is the official YouTube channel for Audi of America, Inc. (“Audi”). All videos, images and content contained herein are the sole property of Audi. You may not download, copy, reproduce, or otherwise exploit any of these materials without the expressed written consent of Audi. If you would like to share videos on this channel, Audi invites you to use the YouTube share, embed, and/or email options.
Inside the Rings: 2019 RS 5 Sportback and More

Inside the Rings: 2019 RS 5 Sportback and More

In this episode of Inside the Rings, we look at the all-new 2019 Audi RS 5 Sportback, discover a new way to drive an Audi while away from home, and see which Audi models earned high praise from Car and Driver. Connect with us: Subscribe to our YouTube channel: http://audi.us/YouTube Like us on Facebook: http://audi.us/Facebook Follow us on Twitter: http://audi.us/Twitter Follow us on Instagram: http://audi.us/Instagram About Audi: Advanced technology has always been at the very heart of Audi DNA. We have set a standard of excellence with a number of automotive firsts: implementing quattro all-wheel drive in a luxury sedan, introducing lightweight aluminum chassis construction and utilizing LED headlights in production vehicles. Progress is in every decision we make, every technology we invent, every vehicle we build. It’s our past and our future. Our reputation on the road has been amplified by a near-century long record of dominance in Motorsports. Since the 1930s in the days of the silver arrows, Audi has consistently advanced the world of racing through revolutionary technologies, including the legendary Audi 5 cylinder engine and quattro all-wheel drive. Today, our motorsport program consists of Formula E, DTM and World RX. Our North American customer racing program competes in the IMSA WeatherTech SportsCar Championship and Continental Tire SportsCar Challenge with additional teams participating in the Pirelli World Challenge and Touring Car Racing. Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury cars and SUVs. Visit http://www.audiusa.com for more information regarding Audi vehicles and business topics. This is the official YouTube channel for Audi of America, Inc. (“Audi”). All videos, images and content contained herein are the sole property of Audi. You may not download, copy, reproduce, or otherwise exploit any of these materials without the expressed written consent of Audi. If you would like to share videos on this channel, Audi invites you to use the YouTube share, embed, and/or email options.
Inside the Rings: LA Auto Show / Audi e-tron SUV / 2019 A6 / 2019 A7
10:09

Inside the Rings: LA Auto Show / Audi e-tron SUV / 2019 A6 / 2019 A7

Introduce yourself to a new age of progress. This episode of Inside the Rings takes you inside the LA Auto Show for a firsthand look at the next wave of Audi exhilaration. You’ll also discover how you can be among the first to own the all-electric 2019 Audi e-tron® SUV, and explore the extreme measures we took to evolve two iconic vehicles. Subscribe to Inside the Rings, and stay up to speed on all the latest from Audi: https://www.audiusa.com/subscription Connect with us: Subscribe to our YouTube channel: http://audi.us/YouTube Like us on Facebook: http://audi.us/Facebook Follow us on Twitter: http://audi.us/Twitter Follow us on Instagram: http://audi.us/Instagram About Audi: Advanced technology has always been at the very heart of Audi DNA. We have set a standard of excellence with a number of automotive firsts: implementing quattro all-wheel drive in a luxury sedan, introducing lightweight aluminum chassis construction and utilizing LED headlights in production vehicles. Progress is in every decision we make, every technology we invent, every vehicle we build. It’s our past and our future. Our reputation on the road has been amplified by a near-century long record of dominance in Motorsports. Since the 1930s in the days of the silver arrows, Audi has consistently advanced the world of racing through revolutionary technologies, including the legendary Audi 5 cylinder engine and quattro all-wheel drive. Today, our motorsport program consists of Formula E, DTM and World RX. Our North American customer racing program competes in the IMSA WeatherTech SportsCar Championship and Continental Tire SportsCar Challenge with additional teams participating in the Pirelli World Challenge and Touring Car Racing. Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury cars and SUVs. Visit http://www.audiusa.com for more information regarding Audi vehicles and business topics. This is the official YouTube channel for Audi of America, Inc. (“Audi”). All videos, images and content contained herein are the sole property of Audi. You may not download, copy, reproduce, or otherwise exploit any of these materials without the expressed written consent of Audi. If you would like to share videos on this channel, Audi invites you to use the YouTube share, embed, and/or email options.
Inside the Rings: 2019 A7, Rolex 24 at Daytona and More

Inside the Rings: 2019 A7, Rolex 24 at Daytona and More

Join us as we uncover the design inspiration behind the stunning 2019 Audi A7, meet the first all-female driver Audi Sport® team, and kick off the 2018 IMSA season in Daytona. Inside the Rings is a video series regularly covering the biggest news, technology stories and all things Audi. Connect with us: Subscribe to our YouTube channel: http://audi.us/YouTube Like us on Facebook: http://audi.us/Facebook Follow us on Twitter: http://audi.us/Twitter Follow us on Instagram: http://audi.us/Instagram About Audi: Advanced technology has always been at the very heart of Audi DNA. We have set a standard of excellence with a number of automotive firsts: implementing quattro all-wheel drive in a luxury sedan, introducing lightweight aluminum chassis construction and utilizing LED headlights in production vehicles. Progress is in every decision we make, every technology we invent, every vehicle we build. It’s our past and our future. Our reputation on the road has been amplified by a near-century long record of dominance in Motorsports. Since the 1930s in the days of the silver arrows, Audi has consistently advanced the world of racing through revolutionary technologies, including the legendary Audi 5 cylinder engine and quattro all-wheel drive. Today, our motorsport program consists of Formula E, DTM and World RX. Our North American customer racing program competes in the IMSA WeatherTech SportsCar Championship and Continental Tire SportsCar Challenge with additional teams participating in the Pirelli World Challenge and Touring Car Racing. Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury cars and SUVs. Visit http://www.audiusa.com for more information regarding Audi vehicles and business topics. This is the official YouTube channel for Audi of America, Inc. (“Audi”). All videos, images and content contained herein are the sole property of Audi. You may not download, copy, reproduce, or otherwise exploit any of these materials without the expressed written consent of Audi. If you would like to share videos on this channel, Audi invites you to use the YouTube share, embed, and/or email options.
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